How does a hotel increase bookings in this economy? The Damson Dene Hotel in Cumbria, Northwest England is the exchanging copies of Gideon bibles in each of its guest rooms for a copies of the amusing, erotic, best-selling book “50 Shades of Grey.” The hotel’s general manager believes it will be a special treat for their guests to find a copy of this book next to the bed in the cabinet. This has certainly caused some controversy and probably increased hotel bookings with all the publicity.

What are your thoughts about this change?