{"id":4794,"date":"2013-07-18T16:57:20","date_gmt":"2013-07-18T23:57:20","guid":{"rendered":"http:\/\/first2board.com\/pointssummary\/?p=4794"},"modified":"2013-07-18T17:08:33","modified_gmt":"2013-07-19T00:08:33","slug":"passengers-play-departure-roulette-at-jfk-airport-with-heineken","status":"publish","type":"post","link":"http:\/\/first2board.com\/pointssummary\/2013\/07\/18\/passengers-play-departure-roulette-at-jfk-airport-with-heineken\/","title":{"rendered":"Passengers Play Departure Roulette at JFK Airport with Heineken"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Heineken decided to set up a \u201cdeparture roulette\u201d at New York Kennedy\u2019s JFK Airport. Basically, passengers were randomly asked if they could drop their current travel plans and travel to a more adventurous destination. If they said yes, they would push a button and win a free trip to a random destination. Here\u2019s a YouTube video on how Heineken\u2019s #dropped campaign works:<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=PenROORvLyw<\/p>\n<p>Would you be up for changing your travel plans if this were to happen to you?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Heineken decided to set up a \u201cdeparture roulette\u201d at New York Kennedy\u2019s JFK Airport. Basically, passengers were randomly asked if they could drop their&#8230;<\/p>\n","protected":false},"author":12,"featured_media":4796,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[49,50,129],"tags":[982,981,980,979,983],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Passengers Play Departure Roulette at JFK Airport with Heineken - Points Summary<\/title>\n<meta name=\"description\" content=\"Passengers Play Departure Roulette at JFK Airport with Heineken, Passengers Play Departure Roulette at JFK Airport, Departure Roulette, departure, roulette\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/first2board.com\/pointssummary\/2013\/07\/18\/passengers-play-departure-roulette-at-jfk-airport-with-heineken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passengers Play Departure Roulette at JFK Airport with Heineken - 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