Sheraton Grand – Will it Revive the Brand?
Today, Starwood Hotels & Resorts Worldwide launched its latest top-tier brand – Sheraton Grand – in hopes that it will further enhance the broader Sheraton brand. Initially,…
Articles by The Taxiway
Does the SPG Ambassador Service Provide Any Real Benefit?
Last year, after hitting my 100 required nights, I was assigned an SPG Ambassador. Although I have been an SPG elite for the past 9 years,…
You Have to Start Somewhere.
Two and a half years after starting First2Board with my dear friend and colleague, Stacey (Explorations Guru), and remaining happily behind-the-scenes, today I’m proud to launch…