{"id":532,"date":"2016-01-28T01:38:45","date_gmt":"2016-01-28T01:38:45","guid":{"rendered":"http:\/\/thetravelingmillennial.com\/?p=532"},"modified":"2016-02-14T16:33:53","modified_gmt":"2016-02-14T16:33:53","slug":"new-hilton-brand-targets-millennials-will-it-work","status":"publish","type":"post","link":"http:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/","title":{"rendered":"New Hilton Brand Targets Millennials&#8211;Will it Work?"},"content":{"rendered":"<p>It&#8217;s no secret that millennials are traveling more and companies are starting to cater to the needs of our generation. \u00a0In this spirit, Hilton recently announced Tru by Hilton, a cost conscience hotel brand that targets millennials. \u00a0Hilton offers the following description of Tru by Hilton:<\/p>\n<blockquote><p>Tru by Hilton is a category disrupter. It\u2019s built from a belief that being cost conscious and having a great stay don\u2019t have to be mutually exclusive. Tru focuses on what matters most to guests, with a hotel that is more than just a place to sleep, it\u2019s a true travel experience.<\/p>\n<p>With lower upfront investment costs, a stringent focus on operational efficiency and simplicity, and a focus on those things most highly valued by guests, this all-new-build, franchise-only brand is designed to be easy to build, operate and maintain and to appeal to millions of consumers who feel they have to compromise between price and a quality experience. Not any more!<\/p>\n<p>By creating an original, back-to-basics experience with soul \u2013 grounded in value and anchored in the DNA of Hilton \u2013 we will win the hearts and minds of guests who are looking for social engagement, unexpected certainty and vibrant simplicity.<\/p><\/blockquote>\n<p>Do these videos make you want to stay at Tru by Hilton?<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LLDran_ECRc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: center\"><em>This video reflects Tru by Hilton&#8217;s marketing strategy. \u00a0I&#8217;m a millennial and I find the marketing strategy repulsive.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NmEgPzNTpNo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: center\"><em>This video offers a tour of Tru by Hilton. \u00a0You&#8217;ll notice the cool common areas and the lack of a desk in the rooms.<\/em><\/p>\n<p>Here&#8217;s what we know so far:<\/p>\n<ul>\n<li>Tru has 102 locations (soon to increase) in US cities such as Atlanta, Houston, and Chicago<\/li>\n<li>The target cost will be $90-100 per night<\/li>\n<li>&#8220;We\u2019ll use clever graphics and unexpected winks to spark a conversation with our guests.&#8221;<\/li>\n<li>&#8220;We\u2019ll use vibrant colors and patterns that are playful.&#8221;<\/li>\n<li>&#8220;We\u2019ll make it easy for guests to power up and connect by incorporating charging solutions and smart technology integrations throughout the hotel.<\/li>\n<li>The lobby will be called the &#8220;Hive&#8221; and will feature an expansive common area with zones for play, work, etc.<\/li>\n<li>Snacks will be sold at &#8220;the Hive&#8221;<\/li>\n<li>The rooms won&#8217;t have desks<\/li>\n<\/ul>\n<p><a href=\"http:\/\/thetravelingmillennial.com\/wp-content\/uploads\/2016\/01\/Hive.jpg\" rel=\"attachment wp-att-534\"><img data-attachment-id=\"534\" data-permalink=\"http:\/\/first2board.com\/thetravelingmillennial\/hive\/\" data-orig-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Hive.jpg\" data-orig-size=\"838,427\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Hive\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Hive-300x153.jpg\" data-large-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Hive.jpg\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-534\" src=\"http:\/\/thetravelingmillennial.com\/wp-content\/uploads\/2016\/01\/Hive.jpg\" alt=\"Hive\" width=\"838\" height=\"427\" srcset=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Hive.jpg 838w, http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Hive-300x153.jpg 300w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><em>The Hive is pretty awesome.<\/em><\/p>\n<p><a href=\"http:\/\/thetravelingmillennial.com\/wp-content\/uploads\/2016\/01\/Room.jpg\" rel=\"attachment wp-att-535\"><img data-attachment-id=\"535\" data-permalink=\"http:\/\/first2board.com\/thetravelingmillennial\/room\/\" data-orig-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Room.jpg\" data-orig-size=\"1697,876\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Room\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Room-300x155.jpg\" data-large-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Room-1024x529.jpg\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-535\" src=\"http:\/\/thetravelingmillennial.com\/wp-content\/uploads\/2016\/01\/Room-1024x529.jpg\" alt=\"Room\" width=\"1024\" height=\"529\" srcset=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Room-1024x529.jpg 1024w, http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Room-300x155.jpg 300w, http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/Room.jpg 1697w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><em>The room doesn&#8217;t have a desk. \u00a0The thing over the air\u00a0conditioning\u00a0unit provides extra seating.<\/em><\/p>\n<h3><span style=\"color: #3366ff\">How Millennials Pick Hotels<\/span><\/h3>\n<p>Millennials are typically defined as folks born between the early 80&#8217;s and early 2000&#8217;s which includes\u00a0individuals aged\u00a015 and 30. \u00a0As you can imagine, the traveling habits and needs of a 15-year old is different than that of a 30-year old. \u00a0Millennials, over 18-years old, traveling for leisure typically use the following process to pick their hotels:<\/p>\n<ol>\n<li><strong>Location<\/strong>: millennials who travel to large cities will want to see their hotel located downtown, preferably within walking distance of restaurants and bars. \u00a0The hotel should also be located within walking distance of public transportation that will connect to either an airport or train station. \u00a0A location in a safe, well-lit area is also important.<\/li>\n<li><strong>Price<\/strong>: once the general location is selected, the responsive hotels will be evaluated based on price. \u00a0Millennials typically have a ton of student debt, so price is certainly an important factor.<\/li>\n<li><strong>Free wifi\/ breakfast<\/strong>: once the hotels that fit within the budget are picked, free wifi and breakfast are used as distinguishing factors.<\/li>\n<li><strong>Other amenities<\/strong>: if free wifi and breakfast does not distinguish the hotels, then other amenities\u00a0are evaluated. \u00a0The remaining amenities can include work out facilities, free snacks\/ coffee, atmosphere, pool, loyalty program, etc.<\/li>\n<\/ol>\n<p>Of course, this list does not reflect how all millennials book hotels. \u00a0Some are not constrained by budgets and others are very loyal to their hotel chains.<\/p>\n<p>My current favorite hotel that does an excellent job of catering toward millennials is the\u00a0<a href=\"http:\/\/www.andaz.hyatt.com\/en\/andaz.html\">Hyatt Andaz<\/a>. \u00a0The Hyatt Andaz is a &#8220;luxury botique hotel&#8221; and offers a sleek\/modern marketing approach which reaches millennials who are both traveling for work and leisure. \u00a0The Hyatt Andaz only has a few locations but they are located\u00a0in major US cities, reasonably priced given the\u00a0value ($149\/night for its Wall Street, New York location), provide complimentary high speed wifi, and offer other nice amenities (complimentary snacks, cookies, and coffee and a work out facility).<\/p>\n<p><a href=\"http:\/\/thetravelingmillennial.com\/wp-content\/uploads\/2016\/01\/DSC02216-1.jpg\" rel=\"attachment wp-att-533\"><img data-attachment-id=\"533\" data-permalink=\"http:\/\/first2board.com\/thetravelingmillennial\/dsc02216-2\/\" data-orig-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/DSC02216-1.jpg\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ILCE-5100&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1451679091&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;20&quot;,&quot;iso&quot;:&quot;800&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"DSC02216\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/DSC02216-1-300x200.jpg\" data-large-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/DSC02216-1.jpg\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-533\" src=\"http:\/\/thetravelingmillennial.com\/wp-content\/uploads\/2016\/01\/DSC02216-1.jpg\" alt=\"DSC02216\" width=\"1000\" height=\"667\" srcset=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/DSC02216-1.jpg 1000w, http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/DSC02216-1-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><em>Hyatt Andaz Wall Street. \u00a0Yep, that&#8217;s the tub just to the right of the bed. \u00a0It was amazing.<\/em><\/p>\n<h3><span style=\"color: #3366ff\">Will Tru By Hilton Attract Millennials?<\/span><\/h3>\n<p>It&#8217;s too early to tell. \u00a0Hilton has not yet announced where\u00a0the Tru hotels will be located in major US cities&#8211;I anticipate this will be\u00a0one of the most important factors in determining the success of the brand. \u00a0The $90-100 price point is\u00a0on target.<\/p>\n<p><a href=\"http:\/\/thetravelingmillennial.com\/wp-content\/uploads\/2016\/01\/tru.jpg\" rel=\"attachment wp-att-536\"><img data-attachment-id=\"536\" data-permalink=\"http:\/\/first2board.com\/thetravelingmillennial\/tru\/\" data-orig-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/tru.jpg\" data-orig-size=\"1257,863\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"tru\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/tru-300x206.jpg\" data-large-file=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/tru-1024x703.jpg\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-536\" src=\"http:\/\/thetravelingmillennial.com\/wp-content\/uploads\/2016\/01\/tru-1024x703.jpg\" alt=\"tru\" width=\"1024\" height=\"703\" srcset=\"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/tru-1024x703.jpg 1024w, http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/tru-300x206.jpg 300w, http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/tru.jpg 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><em>A piece from\u00a0Tru by Hilton&#8217;s marketing campaign.<\/em><\/p>\n<p>While I think the hotel nailed the common area concept by offering a large area where people can come and hang out\/ work\/ eat, I am disappointed by the branding that is intended\u00a0to reach millennials. \u00a0The colorful circles and meaningless three letter words that are scattered throughout the hotel make the hotel feel more like a daycare than a hotel. \u00a0I&#8217;m also concerned by the lack of a desk in the hotel room. \u00a0If you require more than just a laptop to do work, the common area will likely not offer sufficient table space to do meaningful work. \u00a0While I realize that Tru by Hilton appears to target more of a leisure millennial traveler, I also know that many millennials work while on vacation \ud83d\ude42<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>I&#8217;ll likely stay at a Tru by Hilton once so I can review it, but I do not see myself staying\u00a0there otherwise.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you think that millennials will want to stay at Tru by Hilton? \u00a0Feel free to drop a comment below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that millennials are traveling more and companies are starting to cater to the needs of our generation. \u00a0In this spirit, Hilton recently announced Tru by Hilton, a cost conscience hotel brand that targets millennials. \u00a0Hilton offers the following description of Tru by Hilton: Tru by Hilton is a category disrupter. It\u2019s built from a belief that being cost conscious and having a great stay don\u2019t have to be mutually exclusive. Tru focuses on what matters most to guests, with a hotel that is more than just a place to sleep, it\u2019s a true travel experience. With lower&#8230;<\/p>\n","protected":false},"author":96,"featured_media":538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[11,13,31],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Hilton Brand Targets Millennials--Will it Work? &ndash; The Traveling Millennial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Hilton Brand Targets Millennials--Will it Work? &ndash; The Traveling Millennial\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s no secret that millennials are traveling more and companies are starting to cater to the needs of our generation. \u00a0In this spirit, Hilton recently announced Tru by Hilton, a cost conscience hotel brand that targets millennials. \u00a0Hilton offers the following description of Tru by Hilton: Tru by Hilton is a category disrupter. It\u2019s built from a belief that being cost conscious and having a great stay don\u2019t have to be mutually exclusive. Tru focuses on what matters most to guests, with a hotel that is more than just a place to sleep, it\u2019s a true travel experience. With lower...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/\" \/>\n<meta property=\"og:site_name\" content=\"The Traveling Millennial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travelingmillennial\/?ref=aymt_homepage_panel\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-28T01:38:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-14T16:33:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/small-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"175\" \/>\n\t<meta property=\"og:image:height\" content=\"120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thetravelingmillennial\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thetravelingmi1\" \/>\n<meta name=\"twitter:site\" content=\"@thetravelingmi1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thetravelingmillennial\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/\",\"url\":\"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/\",\"name\":\"New Hilton Brand Targets Millennials--Will it Work? &ndash; The Traveling Millennial\",\"isPartOf\":{\"@id\":\"https:\/\/first2board.com\/thetravelingmillennial\/#website\"},\"datePublished\":\"2016-01-28T01:38:45+00:00\",\"dateModified\":\"2016-02-14T16:33:53+00:00\",\"author\":{\"@id\":\"https:\/\/first2board.com\/thetravelingmillennial\/#\/schema\/person\/d1278cb668b8d9310500b28e32bd3649\"},\"breadcrumb\":{\"@id\":\"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/first2board.com\/thetravelingmillennial\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Hilton Brand Targets Millennials&#8211;Will it Work?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/first2board.com\/thetravelingmillennial\/#website\",\"url\":\"https:\/\/first2board.com\/thetravelingmillennial\/\",\"name\":\"The Traveling Millennial\",\"description\":\"Travel News, Advice, and Reviews\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/first2board.com\/thetravelingmillennial\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/first2board.com\/thetravelingmillennial\/#\/schema\/person\/d1278cb668b8d9310500b28e32bd3649\",\"name\":\"thetravelingmillennial\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/first2board.com\/thetravelingmillennial\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/837a934ca76937cbac7755718ed21393?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/837a934ca76937cbac7755718ed21393?s=96&d=mm&r=g\",\"caption\":\"thetravelingmillennial\"},\"url\":\"http:\/\/first2board.com\/thetravelingmillennial\/author\/thetravelingmillennial\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Hilton Brand Targets Millennials--Will it Work? &ndash; The Traveling Millennial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/","og_locale":"en_US","og_type":"article","og_title":"New Hilton Brand Targets Millennials--Will it Work? &ndash; The Traveling Millennial","og_description":"It&#8217;s no secret that millennials are traveling more and companies are starting to cater to the needs of our generation. \u00a0In this spirit, Hilton recently announced Tru by Hilton, a cost conscience hotel brand that targets millennials. \u00a0Hilton offers the following description of Tru by Hilton: Tru by Hilton is a category disrupter. It\u2019s built from a belief that being cost conscious and having a great stay don\u2019t have to be mutually exclusive. Tru focuses on what matters most to guests, with a hotel that is more than just a place to sleep, it\u2019s a true travel experience. With lower...","og_url":"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/","og_site_name":"The Traveling Millennial","article_publisher":"https:\/\/www.facebook.com\/travelingmillennial\/?ref=aymt_homepage_panel","article_published_time":"2016-01-28T01:38:45+00:00","article_modified_time":"2016-02-14T16:33:53+00:00","og_image":[{"width":175,"height":120,"url":"https:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/small-6.jpg","type":"image\/jpeg"}],"author":"thetravelingmillennial","twitter_card":"summary_large_image","twitter_creator":"@thetravelingmi1","twitter_site":"@thetravelingmi1","twitter_misc":{"Written by":"thetravelingmillennial","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/","url":"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/","name":"New Hilton Brand Targets Millennials--Will it Work? &ndash; The Traveling Millennial","isPartOf":{"@id":"https:\/\/first2board.com\/thetravelingmillennial\/#website"},"datePublished":"2016-01-28T01:38:45+00:00","dateModified":"2016-02-14T16:33:53+00:00","author":{"@id":"https:\/\/first2board.com\/thetravelingmillennial\/#\/schema\/person\/d1278cb668b8d9310500b28e32bd3649"},"breadcrumb":{"@id":"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/first2board.com\/thetravelingmillennial\/2016\/01\/28\/new-hilton-brand-targets-millennials-will-it-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/first2board.com\/thetravelingmillennial\/"},{"@type":"ListItem","position":2,"name":"New Hilton Brand Targets Millennials&#8211;Will it Work?"}]},{"@type":"WebSite","@id":"https:\/\/first2board.com\/thetravelingmillennial\/#website","url":"https:\/\/first2board.com\/thetravelingmillennial\/","name":"The Traveling Millennial","description":"Travel News, Advice, and Reviews","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/first2board.com\/thetravelingmillennial\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/first2board.com\/thetravelingmillennial\/#\/schema\/person\/d1278cb668b8d9310500b28e32bd3649","name":"thetravelingmillennial","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/first2board.com\/thetravelingmillennial\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/837a934ca76937cbac7755718ed21393?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/837a934ca76937cbac7755718ed21393?s=96&d=mm&r=g","caption":"thetravelingmillennial"},"url":"http:\/\/first2board.com\/thetravelingmillennial\/author\/thetravelingmillennial\/"}]}},"jetpack_featured_media_url":"http:\/\/first2board.com\/thetravelingmillennial\/wp-content\/uploads\/sites\/76\/\/sites\/76\/2016\/01\/small-6.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7buBC-8A","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/posts\/532"}],"collection":[{"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/comments?post=532"}],"version-history":[{"count":1,"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/posts\/532\/revisions"}],"predecessor-version":[{"id":711,"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/posts\/532\/revisions\/711"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/media\/538"}],"wp:attachment":[{"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/media?parent=532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/categories?post=532"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/first2board.com\/thetravelingmillennial\/wp-json\/wp\/v2\/tags?post=532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}