Does a Hyatt job description provide a hint for the future?
Nothing like scanning the open jobs at a firm to see what changes are coming? The first thing competitive intelligence taught me was… go look at what they have for open positions.
Hyatt is currently looking for a Director – Guest Experience Research.
The primary purpose of this position is to ensure the voice of the guest is heard throughout Hyatt leveraging complex research techniques. This person will head up all of Hyatt’s custom research utilizing techniques such as conjoint analysis, max/diff analysis, online focus groups, online digital techniques, segmentation studies, and traditional surveys. This person must be versed on the latest techniques and trends in market research.
It will be interesting to see what changes come in the first 6 and 12 months that this role is filled. The description is pretty technical in nature but the biggest flaw I see… It doesn’t say that they will actually be sleeping in Hyatt properties around the world.
The best way to unlock the guest experience is to be a guest. Arrive at a property as a “secret shopper.” Check in as the average joe/janet traveller under all levels of the Hyatt Gold Passport Program and all levels of properties. The best way to research is by first hand experience.
Have you scanned the open jobs before?
Safe Travels @WalletSlot
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