A company called, Amor Group\u00a0 will be installing the largest passenger tracking system in North America utilizing the first commercial installation of BluFi, delivered by BlipTrack, at Toronto Pearson International Airport. BlipTrack is the first system in the world to track mobile phones, completely anonymously Amor cliams, through augmented Bluetooth and Wi-Fi connections. The hope is that the technology will provide a clear picture of passenger wait times at key process points like security, customs, etc\u2026 It will also provide passengers with live, automated wait time information ensuring they are kept informed as they move through the airport. \u00a0The integrated Wi-Fi and Bluetooth tracking system of BlipTrack enables it to track smartphones, such as iPhones and Android devices, which cannot be tracked through Bluetooth alone. Amor Group claims \u201cthe technology provides a robust and future proof way to manage resources and help passengers as they visit the airport.\u201d<\/p>\n
This is an interesting use of technology but it does bring up questions of privacy and security.\u00a0 I am sure that there will be plenty of groups examining how much information BlipTrack collects about a person its tracking, what type of information it\u2019s able to access via your smartphone once its connected via BluFi, etc\u2026\u00a0 According to Amor\u2019s website, \u201cBlipTrack solutions follow human movement in real time. BlipTrack is able to track the same person walking, bicycling, driving a car, using a train, ferry, plane and any other type of transportation.\u201d\u00a0 So the question that brings to my mind is, if I connect through Pearson and my phone is turned on (meaning they can connect to me via my Bluetooth & Wifi) could they then also track me in other places?\u00a0 \u00a0I asked the Former Chief Technology Officer of a major social networking site that very question.\u00a0 The answer?\u00a0 Yes, it\u2019s technically possible. Whether Amor Group is doing it or not \u2013 who knows \u2013 only they can answer that question.<\/p>\n
I\u2019m all in favor of using technology to improve customer experience, but I also think there needs to be oversight so that passenger\u2019s privacy rights are maintained.\u00a0 I\u2019m glad this is being rolled out in Canada because they have some of the strictest privacy laws in North America (and perhaps some of the stronger in the world) and I\u2019m sure they\u2019ll be watching this closely.<\/p>\n
What do you think?\u00a0 Are you comfortable being tracked?<\/p>\n","protected":false},"excerpt":{"rendered":"
A company called, Amor Group\u00a0 will be installing the largest passenger tracking system in North America utilizing the first commercial installation of BluFi, delivered by BlipTrack, at Toronto Pearson International Airport. BlipTrack is the first system in the world to…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[26],"tags":[746],"jetpack_publicize_connections":[],"yoast_head":"\n