{"id":4502,"date":"2013-06-25T09:00:20","date_gmt":"2013-06-25T13:00:20","guid":{"rendered":"http:\/\/first2board.com\/verygoodpoints\/?p=4502"},"modified":"2013-06-24T12:58:28","modified_gmt":"2013-06-24T16:58:28","slug":"holiday-inn-express-partners-with-comedian-jason-jones-to-launch-ultimate-destination-for-smart-thinking","status":"publish","type":"post","link":"http:\/\/first2board.com\/verygoodpoints\/2013\/06\/25\/holiday-inn-express-partners-with-comedian-jason-jones-to-launch-ultimate-destination-for-smart-thinking\/","title":{"rendered":"Holiday Inn Express\u00ae Partners With Comedian Jason Jones To Launch Ultimate Destination For Smart Thinking"},"content":{"rendered":"

ATLANTA — IHG (InterContinental Hotels Group) [LON:IHG<\/a>, NYSE: IHG (ADRs)], one of the world’s leading global hotel companies, today announced the launch of theHoliday Inn Express\u00ae Partners With Comedian Jason Jones To Launch Ultimate Destination For Smart Thinking\u00a0platform which revolves around StaySmart.com, an online hub where consumers are invited to engage with the brand by showcasing their smarts in a light-hearted and amusing way through videos, images and tweets. Leading the charge is The Daily Show’s go-to correspondent and comedian Jason Jones, who has partnered with the brand to lend his Smart Thinking and sharp wit.<\/p>\n

“The Stay Smart\u00ae campaign is a fun and humorous exaggeration of how smart it feels to stay in a Holiday Inn Express hotel, and Jason Jones embodies the humorous ingenuity that perfectly aligns with the brand’s personality, making him the ideal brand spokesperson,” said Heather Balsley, senior vice president, Americas Holiday Inn\u00ae Brand Family. “The Smart Thinking platform serves as an extension of the the brand’s incredibly successful and beloved Stay Smart advertising campaign, and gives us an opportunity to invite guests to be part of the Stay Smart story, all while showcasing the Holiday Inn Express brand in an entirely new way.”<\/p>\n

\"hi<\/p>\n

The Holiday Inn Express brand understands that when you stay smart, you know stuff, and so the brand wants to give consumers the chance to share their smarts with others through popular social media outlets. Consumers can submit their\u00a0Smart Thinking<\/i>\u00a0content in just two easy steps: (1) Create and post a\u00a0Smart Thinking<\/i>\u00a0Vine<\/a>video, 15-seconds or less\u00a0YouTube<\/a>\u00a0video,\u00a0Instagram<\/a>\u00a0photo or\u00a0Tweet<\/a>. (2) Tag content with #staysmart, so the content can be featured on StaySmart.com. Jason Jones will share his own smart and funny advice in the form of short videos and photos, as well as a call to action for consumers to share their\u00a0Smart Thinking<\/i>\u00a0in return. While on the site, visitors will also be prompted by weekly Smart Thinking questions such as “What’s the best advice your dad gave you 100 times?” or “What’s the smartest way to wrap a present?” to encourage participants to help make the world a little wiser, and grab a few handfuls of inspiration at the same time.<\/p>\n

“The Holiday Inn Express brand is known for great service, comfortable beds, all you can eat ice from machines at EVERY hotel, so I was pretty excited when they asked me to be a part of their Smart Thinking Platform,” said Jason Jones. “But honestly, the real reason I decided to partner with them was for the unlimited access to cinnamon rolls from the Express Start\u00ae breakfast bar. Those things are addictive.”<\/p>\n

The Holiday Inn Express brand is also collaborating with other humorous powerhouses, including creating highly shareable and engaging\u00a0Smart Thinking<\/i>posts with\u00a0BuzzFeed<\/a>, a series of\u00a0CollegeHumor<\/a>\u00a0original\u00a0Smart Thinking<\/i>\u00a0videos, and several comical Vine videos with improv comedians from Second City Communications, with content for all partnerships scheduled to launch later this summer. For more information, or to submit your own #staysmart content, please visit\u00a0www.StaySmart.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ATLANTA — IHG (InterContinental Hotels Group) [LON:IHG, NYSE: IHG (ADRs)], one of the world’s leading global hotel companies, today announced the launch of theHoliday Inn Express\u00ae Partners With Comedian Jason Jones To Launch Ultimate Destination For Smart Thinking\u00a0platform which revolves…<\/p>\n","protected":false},"author":2,"featured_media":4504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[91,742],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nHoliday Inn Express\u00ae Partners With Comedian Jason Jones To Launch Ultimate Destination For Smart Thinking - 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