{"id":4835,"date":"2013-07-15T13:55:34","date_gmt":"2013-07-15T17:55:34","guid":{"rendered":"http:\/\/first2board.com\/verygoodpoints\/?p=4835"},"modified":"2013-07-15T13:55:34","modified_gmt":"2013-07-15T17:55:34","slug":"what-is-a-pink-cloud-and-why-should-travelers-care","status":"publish","type":"post","link":"http:\/\/first2board.com\/verygoodpoints\/2013\/07\/15\/what-is-a-pink-cloud-and-why-should-travelers-care\/","title":{"rendered":"What Is A Pink Cloud and Why Should Travelers Care?"},"content":{"rendered":"
\n

“Manhattan\u2019s Midtown is in a real estate crisis.<\/p>\n

Office vacancies are high, rents have been plummeting, and tenants are moving to New Jersey. A combination of outdated building stock, the economic recession, and a lack of amenities in the neighborhood have transformed Midtown from a vibrant business hub into an area of post-recession decline.\u00a0The design of the Midtown Pop-Up Hotel focuses on the transformation of empty Class A office spaces into hospitality spaces.<\/p>\n

The Pop-Up Hotel is designed to be a means of urban revitalization, an economic catalyst, as well as an active community partner. We strongly believe the Pop-Up Hotel to be a transformative experience for both the building and more importantly, the hotel guests.” Pink Cloud<\/p>\n

\n<\/blockquote>\n

Pink Cloud, a Denmark based architecture firm has won a major award for their yet to be launched pop-up hotel design. \u00a0Here’s how Pink Cloud explains the concept – a picture (or graphic in this case) is worth a thousand words (images from Pink Cloud’s project site)<\/p>\n

\"pinkcloud2\"<\/p>\n

\"pinkcloud\"<\/p>\n

\"pinkcloud1\"<\/p>\n

\"pinkcloud4\"<\/p>\n

\"pinkcloud3\"<\/p>\n

\"pinkcloud5\"<\/p>\n

So can you actually expect to see these pop-up hotels anytime soon?<\/p>\n

“A traditional hotel can take five to six years to build, from start to finish. With the pop-up hotel, we see it taking two to four weeks,” says founder, Eric Tan.\u00a0The company is currently looking for partners who can make the concept a reality. The way Pink Cloud sees it, the hotel could be a ‘savvy marketing stunt for the right brand’. For example, says Tan, a major fashion label could use the Pink Cloud model to promote itself during fashion week.<\/p>\n

While Pink Cloud’s concept hasn’t yet launched, UK based The Pop-Up Hotel company has been putting up pop-up hotels along the UK festival market for the last two years.\u00a0The Pop-Up Hotel launched at Glastonbury, the UK’s largest music festival, two years ago and only offered 20 rooms. This year, its rolled out 130, and was fully booked.<\/p>\n

Pink Cloud estimates that the average price of a mid-town New York hotel is around $350 per night (give or take) while the cost of a pop-up hotel would average about $130 per night. \u00a0This could mean big savings and big tourism boosts.<\/p>\n

So be on the lookout for Pink Cloud, you might be booking a pop-up hotel before you know it.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Manhattan\u2019s Midtown is in a real estate crisis. Office vacancies are high, rents have been plummeting, and tenants are moving to New Jersey. A combination of outdated building stock, the economic recession, and a lack of amenities in the neighborhood…<\/p>\n","protected":false},"author":2,"featured_media":4842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[91,742],"tags":[743,442],"jetpack_publicize_connections":[],"yoast_head":"\nWhat Is A Pink Cloud and Why Should Travelers Care? - VeryGoodPoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/first2board.com\/verygoodpoints\/2013\/07\/15\/what-is-a-pink-cloud-and-why-should-travelers-care\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What Is A Pink Cloud and Why Should Travelers Care? - VeryGoodPoints\" \/>\n<meta name=\"twitter:description\" content=\"“Manhattan\u2019s Midtown is in a real estate crisis. 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