STAMFORD, Conn.—\u00a0Starwood Hotels & Resorts Worldwide, Inc.\u00a0(NYSE:HOT) today announced the signing of Aloft Kiev, which will mark the entrance of Aloft Hotels into\u00a0Ukraine\u00a0when it opens in 2015. Created to shake up the staid and traditional mid-market hotel sector, Aloft is redefining the category with its different by design approach to style and a vibrant social guest experience, at an affordable price point.<\/p>\n
\u201cWe are excited to grow Starwood\u2019s presence in\u00a0Eastern Europe\u00a0as we bring the Aloft brand to Ukraine,\u201d said\u00a0Michael Wale, President,Starwood Hotels & Resorts,\u00a0Europe,\u00a0Africa\u00a0and\u00a0Middle East. \u201cAs one of the region\u2019s most important industrial, educational and cultural centers,\u00a0Kiev\u00a0has seen steady increase in foreign tourist arrivals over the years and has become an attractive leisure and business travel destination. Aloft is the perfect match for a vibrant city like\u00a0Kiev\u00a0as it provides an entirely new, stylish and affordable approach to hospitality within the mid-market segment.\u201d<\/p>\n
Aloft\u00a0Kiev\u00a0will be centrally located in the\u00a0Central Business District\u00a0(CBD), in close proximity to numerous business establishments, and public, retail, sports, culture and entertainment venues.<\/p>\n
Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travellers. Aloft has reported consistently high guest satisfaction scores since its launch in 2008 and is gaining market share and building traveller loyalty, reflecting the success of the brand\u2019s unique positioning.<\/p>\n
The new-build Aloft Kiev will comprise 310 guest rooms and 10 executive suites all featuring the brand\u2019s signature high ceilings, oversized windows and an ultra-comfortable platform bed as well as large walk-in showers with complimentary\u00a0Bliss Spa\u00ae<\/sup>\u00a0products.<\/p>\n The hotel will also feature the brand\u2019s signature Re:mix<\/b>SM\u00a0<\/b><\/sup>lounge\u00a0<\/b><\/sup>and W XYZ\u00a0SM<\/b><\/sup>\u00a0bar, providing guests with buzzing, atmospheric public spaces where they can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends. TheRe:charge<\/b>SM\u00a0<\/b><\/sup>fitness centre will offer an opportunity to re-energise and the unique\u00a0Re:fuel<\/b>\u00a0by Aloft<\/i>SM<\/b><\/sup>\u00a0<\/i>will introduce a convenient deli option for guests on the go, with an array of sweet, savoury and healthy food, snacks and drinks available 24 hours a day. The hotel will also offer an all day dining restaurant and for meetings and events, the hotel will offer eight creative meeting spaces and one ballroom, all equipped with the latest generation of audio-visual hardware, as well as parking facilities. The hotel is located very close to public transportation, allowing for easy access to the city\u2019s business and historical center, and is also within walking distance of various cultural sites, shopping and entertainment facilities.<\/p>\n The opening of Aloft Kiev will mark Starwood\u2019s third hotel in\u00a0Ukraine\u00a0following the opening of a Four Points by Sheraton hotel in Zaporozhye in 2011 and the signings of\u00a0Hotel Bristol, a Luxury Collection hotel in\u00a0Odessa, which is due to open in 2014, and a new Sheraton hotel inKiev, which is scheduled to open in 2016.<\/p>\n","protected":false},"excerpt":{"rendered":" STAMFORD, Conn.—\u00a0Starwood Hotels & Resorts Worldwide, Inc.\u00a0(NYSE:HOT) today announced the signing of Aloft Kiev, which will mark the entrance of Aloft Hotels into\u00a0Ukraine\u00a0when it opens in 2015. Created to shake up the staid and traditional mid-market hotel sector, Aloft is…<\/p>\n","protected":false},"author":2,"featured_media":5143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[91,742],"tags":[762,456],"jetpack_publicize_connections":[],"yoast_head":"\n