{"id":6344,"date":"2014-04-02T16:10:00","date_gmt":"2014-04-02T20:10:00","guid":{"rendered":"http:\/\/first2board.com\/verygoodpoints\/?p=6344"},"modified":"2014-04-02T16:10:00","modified_gmt":"2014-04-02T20:10:00","slug":"jetblue-1","status":"publish","type":"post","link":"http:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/","title":{"rendered":"Air on the Side of Humanity With JetBlue"},"content":{"rendered":"<p>Today, \u00a0JetBlue launched a quirky new marketing campaign,\u00a0\u2018Air on the Side of Humanity,\u2019 to remind customers there is a better way to fly. \u00a0The campaign documents the\u00a0plight and perspective of the most overlooked fliers of all &#8211; pigeons. JetBlue says that this campaign &#8216;flies&#8217; in the face of\u00a0conventional airline branding.<\/p>\n<p>If you live in New York, Boston or Fort Lauderdale you can see TV commercials and everyone else can check out the campaign on social media &#8211; look for hashtag #YouAboveAll, a web video series made in collaboration with Funny Or Die and custom JetBlue-branded Spotify playlists.<\/p>\n<p>If you&#8217;re not in one of the markets where the TV commercials are being aired, you can watch them on YouTube.<\/p>\n<p>[youtube=http:\/\/www.youtube.com\/playlist?list=PL_b2T0pHhY4WsZ_XxCUCzMzyxHpSu4BsK]<\/p>\n<p>The web video series,\u00a0\u201cShoo\u2019s Bird\u2019s Eye View,\u201d documents a pigeon, Shoo&#8217;s, point of view. You can watch the videos on\u00a0<a href=\"http:\/\/www.jetbluecentralperch.com\/\" target=\"_blank\">CentralPerch<\/a>, JetBlue&#8217;s social hub, and on\u00a0<a href=\"http:\/\/funnyordie.com\/\" target=\"_blank\">FunnyOrDie.com<\/a>. \u00a0The launch is being kicked off in New York City where\u00a0model pigeons are being placed around NYC hot spots. Passersby will be invited to &#8216;interact&#8217; with the pigeons.<\/p>\n<p>[youtube=http:\/\/youtu.be\/jcfUeqcvsmc]<\/p>\n<p>On Twitter, searching hashtag #YouAboveAll, I found some cute photos illustrating the model pigeons wearing hashtagged sandwich boards displaying the pigeon&#8217;s points of view.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6345\" alt=\"Screen Shot 2014-04-02 at 2.52.14 PM\" src=\"http:\/\/first2board.com\/verygoodpoints\/files\/2014\/04\/Screen-Shot-2014-04-02-at-2.52.14-PM.png\" width=\"601\" height=\"647\" srcset=\"http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.52.14-PM.png 601w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.52.14-PM-278x300.png 278w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.52.14-PM-316x341.png 316w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.52.14-PM-500x538.png 500w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.52.14-PM-260x279.png 260w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6346\" alt=\"Screen Shot 2014-04-02 at 2.53.01 PM\" src=\"http:\/\/first2board.com\/verygoodpoints\/files\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.01-PM.png\" width=\"598\" height=\"657\" srcset=\"http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.01-PM.png 598w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.01-PM-273x300.png 273w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.01-PM-310x341.png 310w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.01-PM-500x549.png 500w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.01-PM-260x285.png 260w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6347\" alt=\"Screen Shot 2014-04-02 at 2.53.37 PM\" src=\"http:\/\/first2board.com\/verygoodpoints\/files\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.37-PM.png\" width=\"640\" height=\"657\" srcset=\"http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.37-PM.png 640w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.37-PM-292x300.png 292w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.37-PM-332x341.png 332w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.37-PM-500x513.png 500w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-2.53.37-PM-260x266.png 260w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>JetBlue wants to get the message out that flying with other carriers is &#8216;for the birds&#8217; (I couldn&#8217;t help myself, I had to throw that one in) and that fliers should consider the experience they want, and deserve, while flying.<\/p>\n<p>In late March JetBlue announced a Mosaic Status Match program for their TrueBlue membership club. You can read more about the match <a href=\"http:\/\/first2board.com\/verygoodpoints\/jetblue-mosaic-status-challenge-right\/\" target=\"_blank\">here<\/a><\/p>\n<p>This campaign is unique and catchy, even though I don&#8217;t find Shoo very lovable, I feel for his plight. What do you think? Have you seen the JetBlue campaign? Are you more likely to fly with them?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, \u00a0JetBlue launched a quirky new marketing campaign,\u00a0\u2018Air on the Side of Humanity,\u2019 to remind customers there is a better way to fly. \u00a0The campaign documents the\u00a0plight and perspective of the most overlooked fliers of all &#8211; pigeons. JetBlue says&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"Air on the Side of Humanity this spring with @JetBlue","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10,91],"tags":[741,446,585],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Air on the Side of Humanity With JetBlue - VeryGoodPoints<\/title>\n<meta name=\"description\" content=\"JetBlue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Air on the Side of Humanity With JetBlue - VeryGoodPoints\" \/>\n<meta name=\"twitter:description\" content=\"JetBlue\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-4.07.25-PM.png\" \/>\n<meta name=\"twitter:creator\" content=\"@xplorationsguru\" \/>\n<meta name=\"twitter:site\" content=\"@first2board\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stacey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/\",\"url\":\"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/\",\"name\":\"Air on the Side of Humanity With JetBlue - VeryGoodPoints\",\"isPartOf\":{\"@id\":\"https:\/\/first2board.com\/verygoodpoints\/#website\"},\"datePublished\":\"2014-04-02T20:10:00+00:00\",\"dateModified\":\"2014-04-02T20:10:00+00:00\",\"author\":{\"@id\":\"https:\/\/first2board.com\/verygoodpoints\/#\/schema\/person\/2d156cb98436ec3fdef81353d9302a35\"},\"description\":\"JetBlue\",\"breadcrumb\":{\"@id\":\"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/first2board.com\/verygoodpoints\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Air on the Side of Humanity With JetBlue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/first2board.com\/verygoodpoints\/#website\",\"url\":\"https:\/\/first2board.com\/verygoodpoints\/\",\"name\":\"VeryGoodPoints\",\"description\":\"Just Another First2Board Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/first2board.com\/verygoodpoints\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/first2board.com\/verygoodpoints\/#\/schema\/person\/2d156cb98436ec3fdef81353d9302a35\",\"name\":\"Stacey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/first2board.com\/verygoodpoints\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/272c0e772b6f9eca7e807b507eee8f4c?s=96&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/272c0e772b6f9eca7e807b507eee8f4c?s=96&r=g\",\"caption\":\"Stacey\"},\"sameAs\":[\"http:\/\/www.first2board.com\/verygoodpoints\",\"https:\/\/twitter.com\/xplorationsguru\"],\"url\":\"http:\/\/first2board.com\/verygoodpoints\/author\/staceysegal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Air on the Side of Humanity With JetBlue - VeryGoodPoints","description":"JetBlue","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/","twitter_card":"summary_large_image","twitter_title":"Air on the Side of Humanity With JetBlue - VeryGoodPoints","twitter_description":"JetBlue","twitter_image":"http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-4.07.25-PM.png","twitter_creator":"@xplorationsguru","twitter_site":"@first2board","twitter_misc":{"Written by":"Stacey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/","url":"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/","name":"Air on the Side of Humanity With JetBlue - VeryGoodPoints","isPartOf":{"@id":"https:\/\/first2board.com\/verygoodpoints\/#website"},"datePublished":"2014-04-02T20:10:00+00:00","dateModified":"2014-04-02T20:10:00+00:00","author":{"@id":"https:\/\/first2board.com\/verygoodpoints\/#\/schema\/person\/2d156cb98436ec3fdef81353d9302a35"},"description":"JetBlue","breadcrumb":{"@id":"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/first2board.com\/verygoodpoints\/2014\/04\/02\/jetblue-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/first2board.com\/verygoodpoints\/"},{"@type":"ListItem","position":2,"name":"Air on the Side of Humanity With JetBlue"}]},{"@type":"WebSite","@id":"https:\/\/first2board.com\/verygoodpoints\/#website","url":"https:\/\/first2board.com\/verygoodpoints\/","name":"VeryGoodPoints","description":"Just Another First2Board Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/first2board.com\/verygoodpoints\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/first2board.com\/verygoodpoints\/#\/schema\/person\/2d156cb98436ec3fdef81353d9302a35","name":"Stacey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/first2board.com\/verygoodpoints\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/272c0e772b6f9eca7e807b507eee8f4c?s=96&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/272c0e772b6f9eca7e807b507eee8f4c?s=96&r=g","caption":"Stacey"},"sameAs":["http:\/\/www.first2board.com\/verygoodpoints","https:\/\/twitter.com\/xplorationsguru"],"url":"http:\/\/first2board.com\/verygoodpoints\/author\/staceysegal\/"}]}},"jetpack_featured_media_url":"http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/04\/Screen-Shot-2014-04-02-at-4.07.25-PM.png","jetpack_shortlink":"https:\/\/wp.me\/p39prY-1Ek","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/first2board.com\/verygoodpoints\/wp-json\/wp\/v2\/posts\/6344"}],"collection":[{"href":"http:\/\/first2board.com\/verygoodpoints\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/first2board.com\/verygoodpoints\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/first2board.com\/verygoodpoints\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/first2board.com\/verygoodpoints\/wp-json\/wp\/v2\/comments?post=6344"}],"version-history":[{"count":0,"href":"http:\/\/first2board.com\/verygoodpoints\/wp-json\/wp\/v2\/posts\/6344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/first2board.com\/verygoodpoints\/wp-json\/wp\/v2\/media\/6351"}],"wp:attachment":[{"href":"http:\/\/first2board.com\/verygoodpoints\/wp-json\/wp\/v2\/media?parent=6344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/first2board.com\/verygoodpoints\/wp-json\/wp\/v2\/categories?post=6344"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/first2board.com\/verygoodpoints\/wp-json\/wp\/v2\/tags?post=6344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}