{"id":7587,"date":"2014-07-06T09:02:34","date_gmt":"2014-07-06T13:02:34","guid":{"rendered":"http:\/\/first2board.com\/verygoodpoints\/?p=7587"},"modified":"2014-07-05T18:51:12","modified_gmt":"2014-07-05T22:51:12","slug":"british-airways-mood-blankets","status":"publish","type":"post","link":"http:\/\/first2board.com\/verygoodpoints\/2014\/07\/06\/british-airways-mood-blankets\/","title":{"rendered":"British Airways Mood Blankets Take Flight"},"content":{"rendered":"<p>British Airways Mood Blankets. Sounds strange, right? Well, it&#8217;s a new reality for volunteers who are participating in a trial. According to BA, &#8220;t<span style=\"color: #555555;\">he wool &#8220;happiness blanket&#8221; is embedded with tiny fiber-optic LEDs that change color based on brainwaves transmitted via Bluetooth from a band worn on a passenger&#8217;s head.&#8221; \u00a0Blue lights mean relaxation &amp; calm while the red lights signal stress or\u00a0anxiousness.\u00a0I wonder what purple means.\u00a0<\/span><\/p>\n<div id=\"attachment_7588\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-7588\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-7588\" src=\"http:\/\/first2board.com\/verygoodpoints\/files\/2014\/07\/british-airways-happiness-blanket-britishlr.jpg\" alt=\"Image Courtesy of British Airways\" width=\"600\" height=\"400\" srcset=\"http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/british-airways-happiness-blanket-britishlr.jpg 600w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/british-airways-happiness-blanket-britishlr-300x200.jpg 300w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/british-airways-happiness-blanket-britishlr-511x341.jpg 511w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/british-airways-happiness-blanket-britishlr-500x333.jpg 500w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/british-airways-happiness-blanket-britishlr-260x173.jpg 260w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-7588\" class=\"wp-caption-text\">Image Courtesy of British Airways<\/p><\/div>\n<p>BA plans to analyze the data from the blankets to make the in-flight experience better. &#8220;The color patterns may inform changes to in-flight services from, for example, the timing of meals, the menu and the movie options.&#8221; says British Airways.<\/p>\n<div id=\"attachment_7590\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-7590\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-7590 size-full\" src=\"http:\/\/first2board.com\/verygoodpoints\/files\/2014\/07\/BA-Happiness-Blanket.jpg\" alt=\"BA-Happiness-Blanket\" width=\"950\" height=\"534\" srcset=\"http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/BA-Happiness-Blanket.jpg 900w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/BA-Happiness-Blanket-300x168.jpg 300w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/BA-Happiness-Blanket-606x341.jpg 606w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/BA-Happiness-Blanket-500x281.jpg 500w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/BA-Happiness-Blanket-260x146.jpg 260w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><p id=\"caption-attachment-7590\" class=\"wp-caption-text\">Image Courtesy of British Airways<\/p><\/div>\n<p>The collection of data brings up interesting privacy questions. \u00a0How much data do you want the airlines to know about you? \u00a0And what will the airlines actually do with the data they&#8217;re collecting? British Airways says it could lead to changes in in-flight service &#8211; perhaps if a frequent flyers blanket is always red they&#8217;ll use the data to seat them in the section with the nasty flight attendant. \u00a0Perhaps frequent flyers who are always blue might get upgraded more frequently. Who knows how they&#8217;ll use the data collected. \u00a0It certainly brings up some interesting questions.<\/p>\n<div id=\"attachment_7589\" style=\"width: 690px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-7589\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-7589\" src=\"http:\/\/first2board.com\/verygoodpoints\/files\/2014\/07\/happyblanky2.png\" alt=\"Image Courtesy of British Airways\" width=\"680\" height=\"381\" srcset=\"http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/happyblanky2.png 680w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/happyblanky2-300x168.png 300w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/happyblanky2-608x341.png 608w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/happyblanky2-500x280.png 500w, http:\/\/first2board.com\/verygoodpoints\/wp-content\/uploads\/sites\/2\/\/sites\/2\/2014\/07\/happyblanky2-260x145.png 260w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-7589\" class=\"wp-caption-text\">Image Courtesy of British Airways<\/p><\/div>\n<p>Would you use a mood blanket and wear the silly headband?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>British Airways Mood Blankets. Sounds strange, right? Well, it&#8217;s a new reality for volunteers who are participating in a trial. According to BA, &#8220;the wool &#8220;happiness blanket&#8221; is embedded with tiny fiber-optic LEDs that change color based on brainwaves transmitted&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10,91],"tags":[417],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>British Airways Mood Blankets Take Flight - VeryGoodPoints<\/title>\n<meta name=\"description\" content=\"British Airways Mood Blankets\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/first2board.com\/verygoodpoints\/2014\/07\/06\/british-airways-mood-blankets\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"British Airways Mood Blankets Take Flight - 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