{"id":2365,"date":"2013-01-25T18:51:45","date_gmt":"2013-01-26T02:51:45","guid":{"rendered":"http:\/\/jett.in\/?p=2365"},"modified":"2013-01-25T18:51:45","modified_gmt":"2013-01-26T02:51:45","slug":"big-brother-a-glimpse-into-travel-marketing","status":"publish","type":"post","link":"http:\/\/first2board.com\/wanderlusty\/2013\/01\/big-brother-a-glimpse-into-travel-marketing\/","title":{"rendered":"Big Brother: A Glimpse into Travel Marketing"},"content":{"rendered":"

early this morning i heard about a thread on FlyerTalk<\/a> that showed how you could get a behind-the-scenes peek into Delta’s marketing efforts, specifically what they (and\/via\u00a0Experian<\/a>) know about you.<\/p>\n

sidebar: i was surprised when NH Hoteles<\/a> kept track of me even without a loyalty card number and with a new passport number, but this shows that was just the tip of the iceberg. the NH record linking might have been manual — i checked into the NH at the Vienna Airport on new year’s eve<\/a> and the man asked me if i ever lived in Germany,\u00a0which was over five years ago. he was confirming something on-screen was me, as he knew the address. note that i wasn’t asked about this when i stayed at an NH in\u00a0Buenos\u00a0Aires in 2010, though that was a business trip.<\/p><\/blockquote>\n

some background: i haven’t flown Delta in forever, and i really only ever earned SkyMiles via flights on Air France when i lived in Germany, redeeming them for a flight from Germany to Morocco<\/a> in 2006 and from the US to Berlin<\/a> in 2010 for a concert<\/a>. but since then, nothing except the occasional deposit from an Alaska Airlines flight (i normally deposit to American). i think i did get a status match in 2009 but never kept it up.<\/p>\n

the data feed URL that exposed this information has since been deactivated, but i sent myself a copy of the results before i left for work, not having enough time to look at it then and knowing it wouldn’t be up forever.<\/p>\n

an interesting find — some choice data points (most of which i have never disclosed to them), with my comments in bold:<\/p>\n