Points Summary

Sky Deutschland to Broadcast Adverts Directly Into Train Passengers’ Heads

 

According to this article from The Telegraph,

Sky Deutschland has developed technology to transfer adverts from train windows directly and silently into commuters’ heads.

Passengers leaning their head against the window will “hear” adverts “coming from inside the user’s head”, urging them to download the Sky Go app.

The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google’s Glass headset, to pass sound to the inner ear via vibrations through the skull.

A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: “Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message.”

The voice comes from a Sky-branded transmitter made by Audiva that is attached to the train window.

Passengers leaning their head against the window will “hear” adverts “coming from inside the user’s head”, urging them to download the Sky Go app. – Image from The Telegraph

What do you think? Do you think this new technology will be adapted everywhere?

 

Exit mobile version