New Hilton Brand Targets Millennials–Will it Work?

It’s no secret that millennials are traveling more and companies are starting to cater to the needs of our generation.  In this spirit, Hilton recently announced Tru by Hilton, a cost conscience hotel brand that targets millennials.  Hilton offers the following description of Tru by Hilton: Tru by Hilton is a category disrupter. It’s built from a belief that being cost conscious and having a great stay don’t have to be mutually exclusive. Tru focuses on what matters most to guests, with a hotel that is more than just a place to sleep, it’s a true travel experience. With lower…

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