I became intrigued after seeing about 5 of my road warrior friends and co-workers post this photo on Facebook and Twitter.
A simple post-it note saying “Duvet covers & sheets are clean for your arrival.” People Facebook comments ranged from “Thanks for pointing that out,” to, “Um, should I be worried?” It got me wondering, is this really a good marketing campaign that was launched recently by Hampton Inn & Suites, part of the Hilton family of hotels.
The first post I was on Facebook got a lot of comments. “Be optimistic and hope they switched maids in the middle of cleaning and were being very informative to each other” Another said, “Yellow post it sounds shady.” Someone else said, “I think I’d worry only if it said NOT clean” while another post just said, “Creepy!”
I started seeing similar posts and tweets popping up over the past few weeks.
I stay in hotels all the time – well, almost all the time. I average about 200 nights a year in hotels and I have never seen a sign like this. Probably because the last Hampton Inn stay I had left me traumatized. In fact, that Hampton Inn probably could have used a sign like this!
However, I still wonder, is this a good marketing campaign? Do you really need to be told that the sheets are clean? Here’s the most recent conversation between two friends of mine on Twitter and what prompted this post. (Note: For those of you not familiar with Twitter – namely my mother, a loyal blog reader – you have to read the tweets from the bottom up)
So, what do you think? Is this a good campaign?