Virgin Atlantic is giving Upper Class passengers the chance to cool their in-flight drinks in the most innovative way possible this Spring – with the launch of its ‘Little Richard’ ice cubes. The bespoke ice cubes, which will be served on board one of the first flights of the airline’s new Upper Class Cabin this May, have been crafted in the image of Virgin Atlantic’s president Sir Richard Branson. This really is the Stranger Side Of Virgin.
The new ice innovation means all passengers will be able to enjoy some chill out time with Mr Branson at the new bar – the longest of any airline – which has been designed to provide additional space and comfort for those keen to socialise while flying. The bar will also incorporate a raft of additional innovations including the fabulous new champagne coupe glass, enhanced mood lighting and a new seating system to facilitate the most comfortable social experience in the air.
The ice cubes have been created using the exact measurements of Sir Richard’s head and feature an impressive level of detail. The mould for the ice cubes took a team of four skilled designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard.
Creepy, if you ask me. I don’t think I want to sip a drink with an ice cube staring back up at me.