Heineken decided to set up a “departure roulette” at New York Kennedy’s JFK Airport. Basically, passengers were randomly asked if they could drop their current travel plans and travel to a more adventurous destination. If they said yes, they would push a button and win a free trip to a random destination. Here’s a YouTube video on how Heineken’s #dropped campaign works:
Would you be up for changing your travel plans if this were to happen to you?
Very interesting concept! How long would it take for typical Flyertalkers to show up at the airport with a fully refundable ticket to a nearby city in hopes of winning a big trip! What happens if they don’t have a visa for the place they win?
Tt’s definitely an interesting concept. I could imagine the contestants would press the button again to find another destination if they didn’t have the proper visa.