Starwood expands in Mexico & Partners with Aeromexico

Starwood Will Increase Luxury Hotel Count by 50 Percent Throughout Next Three Years

STAMFORD, Conn.–Jul. 19, 2013– Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today plans to expand its hotel portfolio in Mexico by 30 percent, emphasizing the important role the country plays in Starwood’s Americas growth strategy and its prominence in the global travel market. Starwood continues to lengthen its lead as the largest operator in the upper-upscale hotel segment in Mexico with eight new hotels in its development pipeline that will add nearly 1,100 rooms. Mexico is Starwood’s largest market in Latin America with 24 hotels and a total of 4,800 rooms, representing eight of the company’s nine brands including the recently launched Aloft brand, which made its debut in Cancun.

Leading Luxury Footprint

Starwood currently has eight luxury hotels in Mexico, more than in any other Latin American market between its St. Regis, W and The Luxury Collection brands, and the company will expand its luxury portfolio in the country by 50 percent over the next three years to meet increasing demand. Hotels under development include:

• W Santa Fe located in the desirable Santa Fe business district with spectacular views of the Popocatepetl and Iztaccihuatl volcanoes.
• W Retreat Kanai Riviera Maya nestled on the eastern coast of Mexico’s Yucatan Peninsula; the first W resort in the region.
• The St. Regis Kanai Riviera Maya, which will bring the brand’s bespoke style of luxury to the resort area and represent the brand’s third hotel in Latin America, joining St. Regis Mexico City and St. Regis Punta Mita.
• Frida Kahlo® Guadalajara, A Luxury Collection hotel in Guadalajara, marking the brand’s entry into this growing city.

SPG Partnership with Aeromexico Club Premier

As part of its commitment to deliver benefits beyond the guestroom to SPG members, Starwood also announces a global partnership with Aeromexico Club Premier, the frequent flyer program associated with Aeromexico, the national airline of Mexico. The new program, which launches on July 15^th, will allow Club Premier Members to transfer points from their SPG account to their Club Premier accounts in order to convert them into Premier Kilometers.

Aeromexico operates non-stop flights to/from prominent gateways around the world, including major U.S. markets, London, Madrid,Paris, Shanghai, and Tokyo, in addition to all the business capitals throughout Latin America, making it an ideal partner for Starwood. For more information please visit SPG.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.